How Brisbane Trade Businesses Can Rank Higher on Google

Brisbane tradies are busy. The construction boom, population growth, and wave of renovations across the city mean there is no shortage of work, at least for now. But the businesses that are consistently fully booked are not just relying on word of mouth. They rank well on Google, and that ranking brings them a steady stream of new customers regardless of whether the phone has been quiet.

Here is a practical guide to SEO for Brisbane trade businesses, written for tradies and builders rather than marketing teams.

Google Business Profile Is Your First Priority

Before anything else on your website, your Google Business Profile needs to be fully optimised. This is the listing that appears in the map section of Google search results when someone searches for a plumber, electrician, or builder in Brisbane.

A complete profile includes:

• Your correct business name, address, and phone number
• The right primary category (“plumber” not “home services”)
• Service area set to the specific Brisbane suburbs you cover
• At least 10 recent photos of your work
• A consistent flow of new customer reviews
• Regular posts showing recent jobs, offers, or tips

Most Brisbane tradies have a Google Business Profile. Very few have optimised it properly. This alone can make a significant difference to your local pack visibility.

Reviews Are Currency

In the trades, reviews are everything. A plumber with 85 Google reviews will rank above a plumber with 12, almost every time. More importantly, they will get the call when both businesses appear in results.

The problem is that most tradies do not ask for reviews consistently. They do a good job, the customer is happy, but the review never happens because no one followed up.

Build a simple process. After completing a job, send a text message with a direct link to your Google review page. Do it while you are still on site or within a few hours. The conversion rate is significantly higher than sending an email a week later.

Service Area Pages on Your Website

Your website needs suburb-specific pages for the areas you work in. A Brisbane electrician who covers Chermside, Aspley, and Kedron should have separate pages for each of those suburbs, each with relevant content explaining the services offered in that area.

These pages help Google understand that you are relevant for searches in those specific locations. Without them, you are relying on your Google Business Profile alone, which limits your reach.

What to Include on Each Suburb Page

• Your service name and suburb in the page title and heading
• A description of the services you offer in that area
• Any specific local knowledge or relevant details about the suburb
• Customer testimonials from jobs done in that area if available
• Clear contact details and a call to action

Photos of Your Work Build Trust and SEO

Tradies underestimate how much photos matter. Both on your Google Business Profile and on your website, photos of completed jobs in Brisbane build trust with potential customers and give Google more signals about your business and service quality.

Take a quick photo at the end of every job. Build a library over time. Your website and Google Business Profile will both benefit from regularly updated, real job photography.

Simple, But Not Easy

None of this is complicated, but it does require consistency. The Brisbane tradies who rank well are not doing anything extraordinary. They have kept their Google Business Profile updated, collected reviews steadily, and built suburb pages on their website over time.

For help building a Google presence that brings in consistent work, see our Brisbane SEO services.