Driving Massive Organic Growth for Australia's Biodegradable Plastics Pioneer
How a targeted SEO strategy helped Biogone achieve 20x organic traffic growth and a 1,876% increase in monthly visitors from July 2019 onwards.
Insufficient Online Visibility
Biogone, founded by Ross and Ramona Headifen and John Mancarella with 20+ years of industry experience, pioneered landfill-biodegradable plastic in Australia. Despite their innovative technology that accelerates biodegradation approximately 90% faster than conventional plastics, they had insufficient online visibility and inadequate content targeting national keywords.
- Insufficient online visibility for biodegradable product searches
- Inadequate content targeting national keywords for bags, bin liners, and packaging
- Growing market demand for sustainable products but unable to capture organic search traffic
Comprehensive SEO Campaign
Starting in July 2019, we implemented a full SEO strategy targeting keywords across biodegradable bags, bin liners, garbage bags, packaging, and plastic bag recycling.
- Complete website audit and technical optimisation
- Website structure refinement for product categories
- Local business recognition and authority building
- Relevant topic coverage across sustainable packaging keywords
- Off-page SEO and link building
- Ongoing monitoring and campaign adjustment
From 442 to 8,736 Monthly Visitors
The SEO campaign delivered extraordinary growth, transforming Biogone from minimal organic presence to a dominant position in sustainable packaging search results.
- 20x growth in organic traffic from campaign start
- Monthly website visitors grew from 442 to 8,736 (1,876% increase)
- Organic keywords in top 10 SERP grew from 43 to 520 (1,109% increase)
- Significant increase in organic traffic value
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